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The latest news and info on all things Target.

Darts Austrailia: Official Sponsorship

Target Darts and Formula Sports announced as sponsors of Darts Australia Target Darts and Formula Sports are delighted to announce exclusive sponsorship of Darts Australia effective from January 2018 and for a period of 3 years. As the recognised governing...

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Why This Years World Championship Means Something.

Context is everything. Without context, we are unable to fully appreciate anything - in darts, in sport, or in life in general. At the start of the World Championship, the bookmakers believed only three people were more likely to win the title than the two...

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Exclusive Interview With Target’s Rob Cross

The Rob Cross fairy tale has been unlike no other. A player who has made history with the most incredible debut year, has now shown the world what he is made of with poise, determination and a humbled elegance.  Target spoke with the ‘Voltage’ at the...

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Walking In A Taylor Wonderland

He has been called The Crafty Potter, The Governor, The Godfather and The Power. He has been described as a winning machine, a competitive animal and a genius. He is Philip Douglas Taylor. It all kicked off in 1986 when Eric Bristow the 5 Time World...

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Premier League Week 3: Rob Cross Interview

Target's World Champion Rob Cross got his debut Premier League campaign off and running with an impressive win over world number two Peter Wright in Newcastle. "Voltage" defied an average of 102 from the UK Open Champion, averaging 98.46 himself, as he won...

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Target Darts Announces ‘Voltage’ Contract Extension 

Target Darts have announced that they will be extending their contract with the 2018 World Darts Champion, Rob ‘Voltage’ Cross. This extension means that Rob will exclusively use and promote all Target Darts products bearing his name and image until 2023....

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How To: Re-Point Your Darts

Re-pointing Do's and Don'ts: Do: If you have a 32mm point, it should be 26mm out of dart (that's 6mm inside barrel) If you have a 36mm point, it should be 30mm out of dart (that's 6mm inside barrel) If you have a 38mm point, it should be 32mm out of dart...

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WDF Approve Target Corona Vision

World Darts Federation Approve Corona Vision lighting system in Partnership with Target The Corona Vision lighting system by Target Darts has been approved by the World Darts Federation for use across all WDF competitive events. With over 65 countries...

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Target Sign Corey ‘King’ Cadby

We are so pleased to announce the signing of Corey ‘King’ Cadby. The Australian now moves to #TeamTarget for the next phase of his career, as he competes for the first time on the full PDC Tour, having won through Q School on day one in Wigan yesterday....

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2018 PDC World Darts Champion: ROB CROSS

Target's Rob Cross completed the most astonishing debut year in PDC history, by becoming the new World Champion - beating fellow Target player Phil Taylor in the final with a stunning performance. The 27-year-old averaged 107.67 in a clinical display that...

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Target: Step Beyond

We are absolutely thrilled to be rolling out not only our biggest campaign to date, but also the first TV advert by a darts manufacturer. We pride ourselves on being pioneers of the ‘new’, and now we are changing the way the darts products are marketed,...

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LEGACY: FROM CONCEPT TO CREATION

‘I’ve been playing darts for around 30 years now. It is strange that my journey is coming to an end, but I’m ready for it.’ – Phil Taylor December 4, 2017 - Target are pleased to unveil, the Phil Taylor: Legacy, World Championship, Limited Edition. Phil...

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TARGET SIGN LORRAINE WINSTANLEY

We are pleased to announce the signing of incredibly talented Lorraine Winstanley. As a brand, we pride ourselves on consistently challenging the status quo to bring you revolutionary new designs, and now we plan to tackle the long ingrained gender...

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CYBER MONDAY: World Champions Bundle

We are giving you the chance to WIN this incredible World Champions Bundle, including: Signed Phil Taylor POWER 9FIVE G4 Darts Signed Raymond van Barneveld RVB 95 Darts Signed Stephen Bunting Darts Signed Adrian Lewis Pixel Darts All you have to do is...

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NEW ROB CROSS DARTS

Target's Rob Cross has taken the darts world by a storm in his unprecedented debut season in PDC darts. 'Voltage' has been playing with these darts for quite some time, and now it's time for you to get your hands on them. These 90% Tungsten darts are...

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Rob Cross: Just how far can he go?

We all had a lot of questions about Rob Cross at the start of this year, but in arguably the most stunning debut season the PDC has ever seen, "Voltage" has been making a habit of answering them emphatically. Back when we first saw him, as an amateur at...

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Grand Slam Semi-final

Target's Phil Taylor could not add a seventh Grand Slam Of Darts title to his collection in his last Wolverhampton campaign before retirement, as he was beaten by defending champion Michael van Gerwen in the semi-finals. The 16-time World Champion had been...

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Grand Slam Day Seven

Target's Phil Taylor produced a stunning display to move through to the semi-finals of the Grand Slam Of Darts, with a clinical 16-4 victory over Grand Prix Champion Daryl Gurney. "The Power" shared the first eight legs with the world number four, before a...

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Grand Slam Day Six

#TeamTarget has two players through to the quarter-finals of the Grand Slam of Darts, after victories for six-time winner Phil "The Power" Taylor and new PDC sensation "Voltage", Rob Cross. Taylor was dominant in a 10-4 victory over Darren Webster,...

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20 Questions with RVB

We interviewed 5 Times World Champion and Dutch legend Raymond Van Barneveld to give you guys more of an insight into one of the biggest players on the world stage: How many years have you been playing Darts? I've been playing since 1984 so it's been...

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Grand Slam Day Five

Target's Dave Chisnall suffered a narrow defeat to Lakeside World Champion Glen Durrant at the Grand Slam Of Darts, as the former finalist exited in the round of 16. "Chizzy" hit five 180s and averaged in excess of 96, but was beaten 10-8, meaning Durrant...

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Grand Slam Day Four

Rob Cross booked his place in the knockout rounds of the Grand Slam Of Darts, as fellow #TeamTarget members Phil Taylor and Raymond van Barneveld both proceeded as winners of their respective groups in Wolverhampton. Cross knew he needed to beat the BDO's...

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Grand Slam Day Three

Target's Stephen Bunting confirmed his place in the knockout rounds of the Grand Slam Of Darts, after winning all three of his group stages games in Wolverhampton. "The Bullet" finished top of Group F, following a deciding leg victory over Scott Mitchell,...

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Grand Slam Day Two

Target's Phil Taylor made it two wins out of two at the Grand Slam Of Darts, but had to survive match darts to do so against Robbie Green. "The Power" struggled on the doubles in the early part of the match, and despite hitting sparkling finishes of 93 and...

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Grand Slam Day One

There were convincing wins for Phil Taylor, Raymond van Barneveld and Rob Cross - on an excellent start for #TeamTarget at the Grand Slam Of Darts in Wolverhampton. Six-time winner Taylor began his final campaign at the Civic Hall with a 5-1 defeat of...

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New Taylor and Lewis Shirts 2018

We are pleased to reveal the new 2018 authentic dart shirts of Phil ‘The Power’ Taylor and Adrian ‘Jackpot’ Lewis. First up – Let’s talk about the new Phil Taylor 2018 shirt:     Taking us back to the colours that Phil won his first World...

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Happy Halloween

When days grow short & nights get cold, autumn trees turn red and gold. In our hearts we feel the lure, towards darkness, shivers & things not pure. Ghostly shadows creep slowly by, monsters stalking through the night. On Halloween – the night of...

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Target Sign Jack Vincent

We are pleased to announce the signing of the incredibly talented Jack Vincent. At just 17 years old, Jack is youth captain for England, Winner of 2 silver and 1 bronze European Cup medals, and currently, plays for Buckinghamshire Senior County as well as...

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Target Sign Jarred Cole

We’ve had a busy few days here at the Target HQ, and are equally as excited to announce the signing of yet another passionate and determined young darts player, Jarred Cole. Also only 17, Jarred is already the Euro Cup Singles Youth champion, winner of the...

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Launch Day Round Up

Allow us to set the scene…it’s the 18th of September, the night before the Target Product Launch, 2017. The full team here at the Target HQ headed over to the Manor of Groves hotel, where we were setting up until early hours of the morning, ensuring that...

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TARGET: ONE MAN

16 times world champion and nearly 80 majors in total. The greatest player in the history of darts brings the curtain down on his career at the end of this year. Phil ‘The Power’ Taylor: from everyone at #TeamTarget, and players and fans across the world,...

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The Future Is Here: Elysian III

With only 200 steel-tip and 200 soft-tip sets, Target are thrilled to welcome, The Third Edition of Elysian. The name Elysian was derived from ancient Greek mythology, meaning ‘perfect, delightful, glorious’. It’s the dart that defines perfection,...

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20 Questions with Rob Cross

Rob Cross got his first taste of darts when he was just 11 years old, but it wasn’t until he was 18 that he realised he was truly talented at the sport. Last year, Rob makes his breakthrough at the UK open, with a run to the last 32 as an amateur...

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Phil Taylor World Matchplay Edition

Since it’s inception in 1994, the World Matchplay hosted at Blackpool Winter Gardens, has been good to Phil Taylor. He won his first Matchplay title there in 1995, and he continued to win regularly until in 2014 he won his fifteenth. In July 2017, Phil...

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RVB Signs with Target

We have signed yet another world champion, Raymond Van Barneveld. The 5 Times World Champion will exclusively use and promote all Target Darts products bearing his name and image until 2022. Raymond is one of the biggest players on the world stage, and...

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