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Allow us to set the scene…it’s the 18th of September, the night before the Target Product Launch, 2017.

The full team here at the Target HQ headed over to the Manor of Groves hotel, where we were setting up until early hours of the morning, ensuring that every element of the launch would be executed to perfection. After a night full of pizza, sound checks, set up and product testing (any excuse for us to play with the new products), the team got the job done and were ready for take-off.

On the 19th of September 2017, we had one of our most successful product launches to date. It really was an event to remember, and with so much going on, we wanted to take you behind the scenes for an exclusive look at what life is like on the inside of a Target product launch and to discover what the likes of Phil ‘The Power’ Taylor, RVB and Adrian ‘Jackpot’ Lewis had to say about the new products…enjoy!

 

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Everyday Play: New Target Branded Darts

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Walking In A Taylor Wonderland

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New Target Accessories

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New Player Shirts

Adrian Lewis Coolplay Shirt 2019 The 2019 authentic dart shirt of Adrian 'Jackpot' Lewis. In a lightweight, breathable material, this shirt from Target Darts is worn by the 2 x World Champion. In a distinctive black and blue colour scheme, this is the...

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