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Allow us to set the scene…it’s the 18th of September, the night before the Target Product Launch, 2017.

The full team here at the Target HQ headed over to the Manor of Groves hotel, where we were setting up until early hours of the morning, ensuring that every element of the launch would be executed to perfection. After a night full of pizza, sound checks, set up and product testing (any excuse for us to play with the new products), the team got the job done and were ready for take-off.

On the 19th of September 2017, we had one of our most successful product launches to date. It really was an event to remember, and with so much going on, we wanted to take you behind the scenes for an exclusive look at what life is like on the inside of a Target product launch and to discover what the likes of Phil ‘The Power’ Taylor, RVB and Adrian ‘Jackpot’ Lewis had to say about the new products…enjoy!


Endorsed By The Pro’s: New Target Player Darts

Power 95 Generation 5 The Power 9Five G5, developed for Phil ‘The Power’ Taylor – 16 times Champion of the World. Phil bowed-out of the PDC circuit at the start of 2018 and wanted to continue his journey with a dart that he felt reflected his experience...

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Everyday Play: New Target Branded Darts

Agora - New Barrel Shape  Features a combination of spectacular precision milling and radial grooves to create a premium, yet accessible dart design. Multiple milled cuts on the 4 soft-tip barrel designs mean that Agora provides a suitable yet stunning...

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Why This Years World Championship Means Something.

Context is everything. Without context, we are unable to fully appreciate anything - in darts, in sport, or in life in general. At the start of the World Championship, the bookmakers believed only three people were more likely to win the title than the two...

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Exclusive Interview With Target’s Rob Cross

The Rob Cross fairy tale has been unlike no other. A player who has made history with the most incredible debut year, has now shown the world what he is made of with poise, determination and a humbled elegance.  Target spoke with the ‘Voltage’ at the...

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Walking In A Taylor Wonderland

He has been called The Crafty Potter, The Governor, The Godfather and The Power. He has been described as a winning machine, a competitive animal and a genius. He is Philip Douglas Taylor. It all kicked off in 1986 when Eric Bristow the 5 Time World...

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New Target Accessories

Takoma Wallets The Takoma by Target Darts. A strong EVA material is used to maintain rigidity and give protection to the darts and accessories inside. While inside the wallet a velvet layer has been added for a soft feel and to be scratch resistant. The...

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New Player Shirts

Adrian Lewis Coolplay Shirt 2019 The 2019 authentic dart shirt of Adrian 'Jackpot' Lewis. In a lightweight, breathable material, this shirt from Target Darts is worn by the 2 x World Champion. In a distinctive black and blue colour scheme, this is the...

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