Rob Cross Wins World Darts Championship
A fairy-tale start for Target’s Rob Cross as he is crowned the World Darts Champion.
Context is everything. Without context, we are unable to fully appreciate anything - in darts, in sport, or in life in general. At the start of the World Championship, the bookmakers believed only three people were more likely to win the title than the two...read more
The Rob Cross fairy tale has been unlike no other. A player who has made history with the most incredible debut year, has now shown the world what he is made of with poise, determination and a humbled elegance. Target spoke with the ‘Voltage’ at the...read more
He has been called The Crafty Potter, The Governor, The Godfather and The Power. He has been described as a winning machine, a competitive animal and a genius. He is Philip Douglas Taylor. It all kicked off in 1986 when Eric Bristow the 5 Time World...read more
Target's Rob Cross completed the most astonishing debut year in PDC history, by becoming the new World Champion - beating fellow Target player Phil Taylor in the final with a stunning performance. The 27-year-old averaged 107.67 in a clinical display that...read more
We are absolutely thrilled to be rolling out not only our biggest campaign to date, but also the first TV advert by a darts manufacturer. We pride ourselves on being pioneers of the ‘new’, and now we are changing the way the darts products are marketed,...read more
‘I’ve been playing darts for around 30 years now. It is strange that my journey is coming to an end, but I’m ready for it.’ – Phil Taylor December 4, 2017 - Target are pleased to unveil, the Phil Taylor: Legacy, World Championship, Limited Edition. Phil...read more