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Since it’s inception in 1994, the World Matchplay hosted at Blackpool Winter Gardens, has been good to Phil Taylor. He won his first Matchplay title there in 1995, and he continued to win regularly until in 2014 he won his fifteenth. In July 2017, Phil returns to the Winter Gardens in a last attempt to win it for the sixteenth time. Inspired by the first Target dart that Taylor used to win the Matchplay, this World Matchplay Limited Edition is a celebration of Phil’s sustained dominance of the tournament over the years, and a tribute to his tremendous contribution to the game of darts.

In 2014, Phil ‘The Power’ Taylor, and Target’s team of designers collaborated to produce the finest range of darts ever seen, which led him to claim his fifteenth World Matchplay title. Inspired by this magnificent range, Target and Phil are pleased to exclusively unveil the Phil Taylor World Matchplay Limited Edition.



With only 1000 sets available, this super limited edition dart embodies the undisputed champion and his inspiring career. Each set is truly a product of vision, packaged in Target’s specially designed presentation box complete with limited edition Target badge, brochure, spare accessories and a numbered certificate of authenticity, which has been hand signed by the 16 times World Champion, Phil ‘The Power’ Taylor.



Machined from an ultra-dense 95% Tungsten billet, each dart is hand loaded into a Japanese CNC lathe for its machining process, then milled to apply our unique patented Pixel Grip. We then coat the barrel with a Black Titanium Nitride Performance Coating and a contrasting Pale Gold Titanium Nitride Performance Coating. The barrel is re-machined to emphasise Pixel highlights. It is then finished with Black Diamond Pro Points, Black Power Ti shaft and Power Vision Ultra Flights.


Why This Years World Championship Means Something.

Context is everything. Without context, we are unable to fully appreciate anything - in darts, in sport, or in life in general. At the start of the World Championship, the bookmakers believed only three people were more likely to win the title than the two...

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Exclusive Interview With Target’s Rob Cross

The Rob Cross fairy tale has been unlike no other. A player who has made history with the most incredible debut year, has now shown the world what he is made of with poise, determination and a humbled elegance.  Target spoke with the ‘Voltage’ at the...

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Walking In A Taylor Wonderland

He has been called The Crafty Potter, The Governor, The Godfather and The Power. He has been described as a winning machine, a competitive animal and a genius. He is Philip Douglas Taylor. It all kicked off in 1986 when Eric Bristow the 5 Time World...

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World Championship: Women’s Qualifiers Confirmed

THE two Women's Qualifiers for the William Hill World Darts Championship have been confirmed for Dusseldorf and Milton Keynes and will take place in November. Two places for female players will be on offer in the 2018/2019 World Championship at Alexandra...

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Premier League Podcast – The Final

Target's World Champion Rob Cross's debut Premier League season ended in a run to the semi-finals. "Voltage" had produced some stunning displays in his first attempt at the tournament, but he could not overcome world number one Michael van Gerwen at the O2...

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Premier League Podcast – Aberdeen

Target's Premier League pair Rob Cross and Raymond van Barneveld both finished off the league stage of the competition with draws in Aberdeen. Former winner "Barney" hit three ton-plus checkouts and averaged more than 97 in his 6-6 result with...

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