Select Page

We have signed yet another world champion, Raymond Van Barneveld. The 5 Times World Champion will exclusively use and promote all Target Darts products bearing his name and image until 2022. Raymond is one of the biggest players on the world stage, and this exclusive partnership and product range celebrates the start of another winning partnership for us.

The 50-year old will use the exclusive new Target RVB equipment for the first time at the World Series of darts event in Shanghai. Made to his exact specification, his playing dart has been developed in close partnership with our industry renowned and innovative R&D team to produce excellent results for Raymond’s unique throw. He will be using a specially branded RVB 95, which are 95% Tungsten with a trapezoidal front end grip and contrasting radial grooves at the rear. Coated in black Titanium Nitride, and armed with  new Firestorm point, Pro Grip shaft and Ghost flight.

We announced the signing this morning at the exclusive press launch in the Hotel Den Haag – Nootdorp, his home town.  Joined by Jacques Nieuwlaat, MC and Darts Commentator for RTL7, a host of Dutch media and press, friends and family.

Barney is the 5th world champion to join our stellar cast of sponsored darts players: also on the books are the two-time world champion Adrian Lewis, Stephen “The Bullet” Bunting, the 1983 world champion Keith Deller and of course, the one and only 16 Time World Champion, Phil ‘The Power’ Taylor.

Barney, who took his first initial step into the darts world In 1984 when he won the Rotterdam Open, says ‘The reason I signed with Target is an inner feeling I have to take this step. The material feels spectacular, looks fantastic and so does the packaging so I cannot wait to start using their products. Target is the perfect next step for me to take in my career and I plan to continuously succeed whilst working with them’

Barney added: ‘You have to dream where you want to go in life and what your next step should be from here, I had many dreams seeing myself lifting trophies and with Target I am going to do all I can do to achieve that. My goal is to win a 6th World title.’

‘I have been watching the types of unique darts Target have been releasing in recent years and I need that level of innovation in my game’

James Tattersall, Sales Director at Target Sports, said: ‘Barney is the first major Dutch darts player to join Target.  We are unbelievably proud that this legendary 5 times World Champion player has chosen to join us and I look forward to promoting the RVB range globally’

Managing Director of Target Darts, Garry Plummer, added: ‘This is a very exciting time for Target and for RVB. We have the best designs, products and innovation, which is exactly what Raymond needs to give himself the best opportunity to keep making wins. Ray was involved in the design process from start to finish, and I think through this process he realises the detail that goes into our products in order to create the best of the best.’

‘Ray is one of the most passionate players I have had the pleasure of working with so far, and I can’t wait to see what the future has in store.’

The sponsorship deal was officially announced 03/07/17.

Why This Years World Championship Means Something.

Context is everything. Without context, we are unable to fully appreciate anything - in darts, in sport, or in life in general. At the start of the World Championship, the bookmakers believed only three people were more likely to win the title than the two...

read more

Exclusive Interview With Target’s Rob Cross

The Rob Cross fairy tale has been unlike no other. A player who has made history with the most incredible debut year, has now shown the world what he is made of with poise, determination and a humbled elegance.  Target spoke with the ‘Voltage’ at the...

read more

Walking In A Taylor Wonderland

He has been called The Crafty Potter, The Governor, The Godfather and The Power. He has been described as a winning machine, a competitive animal and a genius. He is Philip Douglas Taylor. It all kicked off in 1986 when Eric Bristow the 5 Time World...

read more

World Championship: Women’s Qualifiers Confirmed

THE two Women's Qualifiers for the William Hill World Darts Championship have been confirmed for Dusseldorf and Milton Keynes and will take place in November. Two places for female players will be on offer in the 2018/2019 World Championship at Alexandra...

read more

Premier League Podcast – The Final

Target's World Champion Rob Cross's debut Premier League season ended in a run to the semi-finals. "Voltage" had produced some stunning displays in his first attempt at the tournament, but he could not overcome world number one Michael van Gerwen at the O2...

read more

Premier League Podcast – Aberdeen

Target's Premier League pair Rob Cross and Raymond van Barneveld both finished off the league stage of the competition with draws in Aberdeen. Former winner "Barney" hit three ton-plus checkouts and averaged more than 97 in his 6-6 result with...

read more